YouTube, the popular video streaming platform, hosted a Pakistan virtual creator roundtable for the first time in history. This event was attended by the media persons and the creators behinds the channels like ducky bhai, something haute, sistrology, and street food PK.
Farhan S Qureshi, Google’s Country Director for Pakistan, kicked off the conversation by sharing useful ideas with content creators and the media. “Over 55% of Pakistani YouTube channel views originate from outside the nation.” “The statistic suggests that Pakistani YouTubers’ work is extremely popular all around the world,” Farhan S. Qureshi says.
He also mentioned that total increase of 35% was seen on an annual basis, with over 300 channels now having over 1 million members. Over 4500 YouTube channels now have more over 100,000 subscribers, representing a 45 percent increase, he noted.
During the panel discussion, the content producers also revealed their YouTube journey experiences, including how they got started, how they built a community, how it [YouTube] transformed their lives, and where they are now.
Saad Ur Rehman, also known as ‘Ducky Bhai,‘ recalls starting his YouTube channel five years ago. “I used to produce lesson videos for gaming and technology.” I used to beg merchants and friends to lend me their electronic devices so that I could film videos on them. I learned to edit, made ‘Ducky Bhai,’ and everything changed. “It evolved into podcasts, Vlogs, and ‘Ducky Extra,'” he explained.
Dr. Iqra Kanwal, the creator of the popular YouTube channel Sistrology, told a similar experience. According to her, the channel grew slowly at first before she shifted to vlogging. “Things have finally changed for the better,” she continued.
Something Haute‘s Aamna Haider Isani, who abandoned her job to focus more on content production on YouTube, said that despite her lack of technical knowledge, her channel received a lot of attention, prompting her to upload more videos. When asked how she managed to develop a community, she claimed she was completely overwhelmed when over 50 people showed up to meet her at a meet-up session in Washington, DC.
Despite his family’s worries, Zia Tabaruk, the man behind Street Food PK, quit his professional employment and moved to YouTube. Tabaruk’s move not only paid off monetarily, but he also has the freedom to be as creative as he wants with his movies.
The fact that people are now going to YouTube to generate money demonstrates a shift in the general public’s thinking. It is not surprising that the video-streaming network has captured the interest of the public, who are now trying to develop their own community on the site. The developers believe that there is still a lot of room and promise in the Pakistani market for new YouTubers who can create content.